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Software as a Service SaaS

“Resources such as Microsoft Office 365 and web-based back office systems for CRM and Accounts are bringing the power of the “Cloud” into sharp focus for Business Customers. Many services can now be accessed – at much lower cost - over the public Internet instead of via servers in the customer premises. This delivers a much lower Total Cost of Ownership (TCO), and telephony services are increasingly available this way too.

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Marketing: Is it vital or a drain on resources?

Define the important of marketing to your business?
Marketing provides the communications link between our business and our target market. It is vital for creating prospect awareness, resulting in lead generation and revenue growth.

What marketing activities work best for you?
There is no silver bullet – I wish there was! But you have to do everything, everywhere and be realistic about the initial results you can expect. It is a long game.

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Cloud Telephony - Will 2014 see the death knell of the PBX?

Is the on- premise PBX a thing of the past?
No, I think the on- premise PBX should sustain sales in 2014. Resellers remain cautious about the reliability and security of internet-based Hosted PBX services.

Are desk phones becoming unnecessary?
No, although soft-phones on BYOD’s are great on home Wi-Fi, and often free! However, the technology is yet to scale with business-class levels of quality, security and reliability.

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