Comms Dealer speaks to Steve North, MD, to answer 4 key questions about risk management and how to manage the risks effectively.

Is risk management important?
Indeed it is. Being an ICT industry player has its contractual and commercial risks.

What are the greatest risks?
IT and telecoms services can sometimes be too different to enable commercial and operational synergies to be realised.

How do you manage these risks?
We focus on solution selling and try and expand our capabilities to recognise customers’ needs in new product areas and effectively communicate the new and complex value propositions.

What are you three top tips?
Being mindful of trends in order to foresee risks, understanding unique assets to be able to utilise them and be in a position to move quickly.

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