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Steve North, MD, answers 4 key questions on failing to plan and planning to fail in February's edition of Comms Dealer

How important is annual planning?
It is my responsibility to lead my team and share the vision and strategy I have to build to benefit all of us.

In what key business areas?
We anticipate the market trends, then timeline our product development to keep us ahead of the curve and ensure we maintain our market-leading competitive edge.

Do you plan for best or worst?
The lowest risk strategy is to plan for the worst but aim for the best - so far, so good!

What is central to your planning?
To combine the greatest achievable innovation with the lowest financial risk. This gives our sales team the greatest advantage and maximises our growth opportunity.

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